Re-designing the Framework: Think natural, think local

Gunter Pauli

Our current world is afflicted by complex and wicked problems such as climate change, the high rate of poverty and hunger, the unsustainability of the market.

From energy production to soil analysis, we have to change the dogmas we are working with, we have to change the business models and the hypothesis we are believing. What can we do better? How can we design a better way forward?

We must re-design the framework conditions.

First, start by using what is locally available. We have to turn the local resources into a strategy that also generates jobs and the opportunity to keep the value inside the local economy. The model of inspiration is the nature and this is at the basis of the blue economy. It is necessary to shift from our linear business model to another one that thinks in terms of “cascades” of nutrients and energy.

Secondly, the logic of the Blue economy includes the logic of putting nature back onto its evolution path. This means that the companies must secure the conditions to let the environment to restore its self-organizing conditions. This will ensure the resilience of the system, which is a condition we urgently need in order to face environmental uncertainties.

Systemic Designers can have a key role in redesigning the framework conditions since they are able to think in a systemic way. They can help to understand, among other things, the flows, the energy, the feedback loops, in order to interconnect elements and design a self-organizing system. At this scope, it is necessary to create the conditions of more cooperation among different fields (science, university, entrepreneurs, economy) and put them in a framework more linked with society and communities. Education has a central role in this matter because it is responsible to inspire young people and expose them to different opportunities.

We need to re-think, re-build, re-born the way we think and the way we are inspiring children so that we can have a common future. We need to shift our business models and start designing the real world that nature and humanity deserves.


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