SDA­about

Board and Contributors

The SDA is a democratic, non-profit scholarly association registered with the Brønnøysund Register Centre in Norway.

Executive

Silvia Barbero

Silvia Barbero

Chair

Dr Silvia Barbero has been Chair of the SDA since its foundation in 2018. She is the Deputy Coordinator, Design Programmes and an associate professor at Politecnico di Torino (Italy) where she teaches in the Systemic Design graduate programs and Design and Visual Communication undergraduate program. Silvia leads systemic design research in local economies, policy design, environmental production, innovation, through collaboration with companies, research centres, national and international networks. In 2005, she co-founded the Observatory of Eco-Packaging. She leads the Systemic Design Lab in Politecnico di Torino. Silvia is the scientific coordinator of many European projects about sustainable development and circular economy. She is the author of numerous books, papers in peer-reviewed journals, book chapters and reviewed international conference proceedings that you can find on her Politecnico di Torino profile.

Silvia is an SDA founding board member and Chair (two-year term) serving 2018–2020, 2020–2022, 2021–2024.

Peter Jones

Peter Jones

Vice-Chair / Contexts Editor in Chief

Dr Peter Jones is an SDA co-founder and professes the discipline at OCAD University, Toronto where he teaches in the Strategic Foresight and Innovation and the Design for Health graduate programs. Peter leads systemic design research in new economies, healthcare, media, community governance, social system and policy design, through collaboration in international networks. Since 2001, Peter has led the strategic innovation consultancy Redesign Network. He connects research and practice through founding commitments with the Flourishing Enterprise Institute, Drawdown Toronto, Bounce Beyond, the Agoras Institute, and OCAD’s Strategic Innovation Lab. Peter is convening the 12th year of Design with Dialogue, a community of practice to educate and socialize creative facilitation of dialogues for transformation. His publications are found at designdialogues.com

Peter is an SDA founding board member serving as Vice Chair 2018–2019, 2019–2020, 2020–2021, 2021–2022, 2022–2023, 2023–2024.

Palak Dudani

Palak Dudani

Treasurer

Palak Dudani is a systems oriented designer and researcher with an interest in culture, social systems and the future of urban life. She’s a recipient of two international fellowships and has previously worked with humanitarian aid organisations and start-ups on healthcare, employability and education projects. She’s a strong advocate for systemic approach to design and believes that designers hold crucial roles and responsibilities within our transitioning societies. Currently, she’s part of the FUEL4Design Erasmus+ project at the Institute of Design, AHO. www.palakdudani.com

Palak is an SDA board member serving 2022–2023, and Treasurer 2023–2024.

Ryan J. A. Murphy

Ryan J. A. Murphy

Secretary

Ryan Murphy is a PhD (candidate) in Management (Information Systems) at Memorial University. For over a decade, he has been working in Canadian K-12 and post-secondary education to teach and enhance programming for leadership, innovation, and changemaking skills. In his emerging research practice, Ryan studies changemakers and their tools. He explores how technology can support systemic change through the modeling and analysis of complex social systems and through the design of systemic strategies. He designs and tests tools for augmenting intelligence. He also examines how leadership and innovation skills are practiced and learned. You can find Ryan online at fulcra.design.

Ryan is an SDA board member serving 2022–2023 (Co-Secretary/Treasurer) and 2023–2024 (Secretary).

members at large

Manuela Aguirre

Manuela Aguirre

Standing Member

Dr Manuela Aguirre’s experience spans 12+ years in systemic design, service design, and innovation across various industries and research environments. Currently serving as the Director of Systemic Design at Designit Oslo, she co-leads a team of 12 service and systemic designers, contributing to the strategic direction of an international design studio, managing key client accounts, and leading large-scale projects. Her expertise in systemic design is shared through thought leadership and disseminated through lectures, workshops, and articles. Prior to her current role, she served as Associate Professor in Service Design at The Oslo School of Architecture and Design after completing a PhD in co-design for cultural change in the public sector. She has collaborated with organizations worldwide, including InWithForward in Canada, Laboratorio de Gobierno in Chile, and Mayo Clinic in the US, Global Service Jam. Her approach is characterized by a dedication to leveraging co-design and systemic approaches to create meaningful change and address complex challenges.

Manuela is an SDA board member serving 2023–2024.

Chiara Battistoni

Chiara Battistoni

Standing Member

Dr Chiara Battistoni is an industrial and systemic designer. In 2020, she was awarded a PhD in Management, Production and Design in Politecnico di Torino (IT), where she focused on relationships between systemic design and circular economy in the manufacturing sector and the entrepreneurial opportunities at the territorial level. She has also developed several research activities with the Systemic Design Research Group in Politecnico di Torino (IT) for many years. Chiara has collaborated on many national and European projects, such as RETRACE, with the international Blue Economy network of Gunter Pauli, the Circular Economy Alliance and the Italian startup Mercato Circolare. Since 2022, Chiara has worked as a researcher at Università Iuav di Venezia (Venice, IT), where she is exploring the systemic design approach for product design in the food service sector.

Chaira is an SDA board member serving 2023–2024.

Marie Davidová

Marie Davidová

Standing Member

Dr Marie Davidová MArch, MNAL, PhD, SF HEA is an independent junior research group leader at the Cluster of Excellence IntCDC University of Stuttgart and a registered architect in Norway. She is a founding member and chair of Collaborative Collective practice design-research network NGO, a founding and a board member of Systemic Design Association, and a founding member and auditor of Creative Systemic Research Platform Institute. Before starting her position in Stuttgart, Marie had been a lecturer (teaching & research) at the Welsh School of Architecture and an affiliate of the Sustainable Places Research Institute at Cardiff University. At the same university, she is a member of the Biodiversity and Resilience Action Plan Committee. Marie founded the Systemic Approach to Architectural Performance research by co-design field. This field discusses the question of cities’ transition towards Post-Anthropocene.

Marie is an SDA board member serving 2021–2022, 2022–2023, 2023–2024.

Tom Maiorana

Tom Maiorana

Standing Member

Tom Maiorana is an assistant professor in the Department of Design at UC Davis and the founder of the Prototyping Systems Lab. Tom specialises in product design and development, design thinking, and prototyping. His research explores the ways in which low-resolution prototypes can be used to create human-centred, complex systems. He is a 2021 Community Engaged Learning Faculty Fellow at UC Davis. Tom is also the founder of Red Cover Studios, which specialises in product development and innovation strategy and uses prototyping as a central practice in work ranging from interaction design to fashion and organisational change. Tom has started several design firms, most recently, conceptualised and launched Hive at the Claremont Colleges, a center for collaborative creativity. Tom has an MFA in design from Stanford University and a BA in American Culture from Vassar College.

Tom is an SDA board member serving 2023–2024.

Jonathan Romm

Jonathan Romm

Standing Member

Jonathan Romm is a senior design lecturer and researcher at The Oslo School of Architecture and Design (AHO). He is also a senior designer and consultant at the Norwegian design agency Halogen. Romm was trained as an industrial designer at the Danish Design School, specialising in design management and interaction design. He has previously held the position of Institute Leader of the Institute of Design and Vice-Rector at AHO in Norway. Jonathan has worked on various international and local design projects with companies such as Samsung, Telenor, Oslo Sporveier and the Danish Broadcasting Corporation. He is an experienced project manager and an enthusiastic coach and process facilitator. He has headed several innovative and interdisciplinary collaboration and research projects with academic institutions, public organizations and commercial companies. Over the past years, he has made contributions to both academic and popular publications related to several innovative and interdisciplinary design collaborations and research projects. He is currently engaged in design for service ecosystems research with a particular interest in the practice of working inside healthcare design labs.

Jonathan is an SDA board member serving 2021–2022, 2022–2023, 2023–2024.

core contributors

Evan Barba

Evan Barba

Standing Member / RSD12 Chair

Dr Evan Barba is an associate professor in the Communication, Culture and Technology Program at Georgetown University in Washington, DC and co-director of the Technology Design Studio, a multidisciplinary laboratory for the design and analysis of socio-technical systems. Evan’s research examines the close coupling of human-machine systems at every level of scale, from the personally embedded (brain-computer interfaces) to the extraterrestrial (satellite servicing systems). Evan is also an affiliated faculty with the Department of Computer Science, Program in Learning and Design, the Georgetown Environment Initiative, and the Global Cities Initiative. His research has been funded by NASA, the U.S. National Science Foundation, the Laudato Si’ Fund, and others. Evan is also a lifetime maker and tinkerer, and when not researching, he enjoys creating all manner of artefacts, from the purely functional to the absolutely ridiculous.

Evan is an SDA founding board member serving 2018–2019, 2019–2020, 2020–2021, 2021–2022, 2022–2023, and Election Committee member 2023-2024.

Cheryl May

Cheryl May

RSD Managing Editor / Contexts Executive Editor

Cheryl May manages the Systemic Design Association’s digital assets and the Relating Systems Thinking and Design Symposium (RSD) proceedings on RSDsymposium.org. She is a doctoral researcher at London South Bank University, UK (completion 2025).  She recently completed an eight-year tenure as an advisor and board member at the Canadian Race Relations Foundation. Previously, she was the Social Innovation Generation practice lead at MaRS. She is a five-time executive director/CEO who has scaled up initiatives by establishing partnership networks and building systems that support collaboration and communities of practice. As executive director of Findhelp Information Services, she led the development of the 211 information system in Canada, which received the Head of the Public Service Award for Excellence in Service Delivery. Cheryl worked as a journalist and theatre director before founding a “green business” in 1989 that changed the course of her work to social innovation. She received her MDes in Strategic Foresight and Innovation at OCAD University, Canada.

Cheryl served as SDA board secretary 2021 (partial year), 2021-2022, 2022-2023

Birger Sevaldson

Birger Sevaldson

Adjuvant Board Advisor

Dr Birger Sevaldson [dipl NCAD PhD] is a professor at the Institute of Design at the Oslo School of Architecture and Design (AHO), Institute of Design. He is a design researcher and educator with a background in a broad field of design and architecture. As a design researcher, he focuses on design processes for uncertainty and complexity. He has defined systems oriented design as a designerly way of systems thinking and systems practice. He was the founder of the RSD symposia and a co-founder of the Systemic Design Association.

Birger is a founding SDA board member serving 2018–2019, 2019–2020, 2020–2021, 2021–2022.

Acknowledgements

Sine Celik

Sine Celik

Standing Member

Dr Sine Celik is an architect and design researcher. Currently, Sine is Assistant Professor of Network-driven Systemic Change at the Faculty of Industrial Design Engineering at TU Delft. Sine’s research is situated at the intersection of systemic design, innovation research and network studies. Her work focuses on the role of social dynamics when designing for and with complex societal challenges. She earned her PhD degree from TU Delft with a thesis on the development of innovation ecosystems from a network perspective. After her PhD, she joined Aalto University Design Factory in Finland for her postdoctoral studies, where she continued exploring ecosystems and design cultures. Sine has been actively engaging with the RSD and SDA community for over a decade and was one of the organisers of RSD10 in Delft.

Sine served on the SDA board 2022–2023.

Jenny Darzentas

Jenny Darzentas

Board Secretary

Jenny Darzentas is passionate about inclusivity and accessibility and follows a design for all approach. Her interest in service design comes from her appreciation of its emergence and organisation and alignment with topics such as new value systems, social innovation, and systems thinking approaches in design (systemic design). She teaches and applies related frameworks and tools to navigate and benefit from the complexity that holistic design methods generate. Jenny is active in standardisation work at ISO and EU levels for the accessibility and safety of products and services for people with disabilities, especially cognitive disabilities, older people, and consumers with vulnerabilities. Previously, Jenny was awarded a Marie Curie Experienced Fellowship 2016-2018, which she spent at the University of York, UK, as an adjunct lecturer from 2004-2016. Jenny has worked on several EU-funded projects dealing with human-centred aspects of systems for information management, HCI, design for all, and accessibility.

Jenny is an SDA founding board member and served as board secretary 2019–2020, 2020–2021.

SDANEWSLETTER

The Systemic Design Association will send you quarterly updates on systemic design and activities in the SDA network. During the annual Relating Systems Thinking and Design (RSD) Symposium timeframe SDA will send brief updates related to RSD keynotes, papers, and workshops.

RSD11 event updates, program content, and proceedings are posted on RSDsymposium.org.

Thanks!