The SDA is a democratic, non-profit scholarly association registered with the Brønnøysund Register Centre in Norway.
Dr Silvia Barbero is chair of the SDA since its foundation in 2018. She is an Associate professor at Politecnico di Torino (Italy) where she teaches in the Systemic Design graduate programs and in Design and Visual Communication undergraduate programme. Silvia leads systemic design research in local economies, policy design, environmental production, innovation, through collaboration with companies, research centres, national and international networks. In 2005 she co-founded the Observatory of Eco-Packaging. She leads the Systemic Design Lab in Politecnico di Torino. Silvia is the scientific coordinator of many European projects about sustainable development and circular economy. She is the author of numerous books, papers in peer-reviewed journals, book chapters and reviewed international conference proceedings that you can find on her Politecnico di Torino profile.
Dr Peter Jones is an SDA co-founder and professes the discipline at OCAD University, Toronto where he teaches in the Strategic Foresight and Innovation and the Design for Health graduate programs. Peter leads systemic design research in new economies, healthcare, media, community governance, social system and policy design, through collaboration in international networks. Since 2001, Peter has led the strategic innovation consultancy Redesign Network. He connects research and practice through founding commitments with the Flourishing Enterprise Institute, Drawdown Toronto, Bounce Beyond, the Agoras Institute, and OCAD’s Strategic Innovation Lab. Peter is convening the 12th year of Design with Dialogue, a community of practice to educate and socialize creative facilitation of dialogues for transformation. His publications are found at designdialogues.com
Benedicte Wildhagen is an experienced design and innovation adviser with deep expertise in orchestrating strategic and innovative use of design in the public and private sector. She is experienced in developing multi-stakeholder, human-centred innovation initiatives within or between organizations. Benedicte is responsible for Design and Architecture Norway’s (DOGA) co-design and development of StimuLab, an experimental public sector program in collaboration with the Norwegian Digitization Directorate. Since 2016 StimuLab has been a catalyst for commissioning and applying systemic design to complex public innovation issues in Norway. She seeks to bring the public sector, research and businesses together to promote design and the design industry as innovative, creative and professional among decision-makers. For the last decade, she has served as sensor for and collaborative partner with Systems Oriented Design at the Oslo School of Architecture and Design (AHO). Benedicte is also part of D-box, a National Center for Transforming public services, consisting of DOGA, AHO, and BI Norwegian Business School. D-box aims to engage in questions relating to the materiality, structures, processes, relations, systems, and complexities of the Norwegian public sector, look at emergent hybrid capabilities, and develop executive courses for the public sector.
Cheryl May is a consultant and PhD research student at London South Bank University. Her interest is in socioecological leadership within social purpose organisations. She is a four-time executive director who has scaled up initiatives by establishing partnership networks and building systems that support collaboration and communities of practice. She worked as a journalist and theatre director before founding a ‘green’ business that changed the course of her work to social innovation. She led the development of the 211 information system in Canada, which received the Head of the Public Service Award for Excellence in Service Delivery. Cheryl was the practice lead, social innovation, at MaRS and received her MDes, Strategic Foresight and Innovation, at OCADU. She has been an advisor and board member to the Canadian Race Relations Foundation since 2014.
SDA pursues a spirit of openness and follows a principle of low-overhead operations and distributed responsibility.