The SDA is a democratic, non-profit scholarly association registered with the Brønnøysund Register Centre in Norway.
Dr Silvia Barbero has been Chair of the SDA since its foundation in 2018. She is an associate professor at Politecnico di Torino (Italy) where she teaches in the Systemic Design graduate programs and Design and Visual Communication undergraduate program. Silvia leads systemic design research in local economies, policy design, environmental production, innovation, through collaboration with companies, research centres, national and international networks. In 2005, she co-founded the Observatory of Eco-Packaging. She leads the Systemic Design Lab in Politecnico di Torino. Silvia is the scientific coordinator of many European projects about sustainable development and circular economy. She is the author of numerous books, papers in peer-reviewed journals, book chapters and reviewed international conference proceedings that you can find on her Politecnico di Torino profile.
Dr Peter Jones is an SDA co-founder and professes the discipline at OCAD University, Toronto where he teaches in the Strategic Foresight and Innovation and the Design for Health graduate programs. Peter leads systemic design research in new economies, healthcare, media, community governance, social system and policy design, through collaboration in international networks. Since 2001, Peter has led the strategic innovation consultancy Redesign Network. He connects research and practice through founding commitments with the Flourishing Enterprise Institute, Drawdown Toronto, Bounce Beyond, the Agoras Institute, and OCAD’s Strategic Innovation Lab. Peter is convening the 12th year of Design with Dialogue, a community of practice to educate and socialize creative facilitation of dialogues for transformation. His publications are found at designdialogues.com
Benedicte Wildhagen is an experienced design and innovation adviser with deep expertise in orchestrating strategic and innovative use of design in the public and private sector. She is experienced in developing multi-stakeholder, human-centred innovation initiatives within or between organizations. Benedicte is responsible for Design and Architecture Norway’s (DOGA) co-design and development of StimuLab, an experimental public sector program in collaboration with the Norwegian Digitization Directorate. Since 2016 StimuLab has been a catalyst for commissioning and applying systemic design to complex public innovation issues in Norway. She seeks to bring the public sector, research and businesses together to promote design and the design industry as innovative, creative and professional among decision-makers. For the last decade, she has served as sensor for and collaborative partner with Systems Oriented Design at the Oslo School of Architecture and Design (AHO). Benedicte is also part of D-box, a National Center for Transforming public services, consisting of DOGA, AHO, and BI Norwegian Business School. D-box aims to engage in questions relating to the materiality, structures, processes, relations, systems, and complexities of the Norwegian public sector, look at emergent hybrid capabilities, and develop executive courses for the public sector.
Cheryl May is a consultant and PhD research student at London South Bank University. Her interest is in socioecological leadership within social purpose organisations. She is a four-time executive director who has scaled-up initiatives by establishing partnership networks and building systems that support collaboration and communities of practice. She worked as a journalist and theatre director before founding a ‘green’ business that changed the course of her work to social innovation. She led the development of the 211 information system in Canada, which received the Head of the Public Service Award for Excellence in Service Delivery. Cheryl was the practice lead, social innovation, at MaRS and received her MDes, Strategic Foresight and Innovation, at OCADU. She has been an advisor and board member to the Canadian Race Relations Foundation since 2014.
Dr Evan Barba is an associate professor in the Communication, Culture and Technology Program at Georgetown University in Washington, DC and co-director of the Technology Design Studio, a multidisciplinary laboratory for the design and analysis of socio-technical systems. His research examines the close coupling of human-machine systems at every level of scale, from the personally embedded (brain-computer interfaces) to the extraterrestrial (satellite servicing systems). Evan is also an affiliated faculty with the Department of Computer Science, Program in Learning and Design, the Georgetown Environment Initiative, and the Global Cities Initiative. His research has been funded by NASA, the U.S. National Science Foundation, the Laudato Si’ Fund, and others. Evan is also a lifetime maker and tinkerer and when not researching he enjoys creating all manner of artifacts from the purely functional to the absolutely ridiculous. He is one of the SDA founding members and joined the board in 2019.
Dr Birger Sevaldson [dipl NCAD PhD] is a professor at the Institute of Design at the Oslo School of Architecture and Design (AHO), Institute of Design. He is a design researcher and educator with a background in a broad field of design and architecture. As a design researcher, he focuses on design processes for uncertainty and complexity. He has defined systems oriented design as a designerly way of systems thinking and systems practice. He was the founder of the RSD symposia and a co-founder of the Systemic Design Association.