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Member Directory

The listing represents all members who have opted to share their information. SDA members are listed here based on their preferences.

  • Jennifer Fraser

  • Contact Information

  • Ottawa
  • Canada
  • (GMT -5:00) Eastern Time (US & Canada), Bogota, Lima
  • Profile

  • Macadamian
  • I am the VP of Experience at Macadamian, a design and development consultancy based near Ottawa, Canada. After over twenty years in the field of User Experience Design, I have designed products for many different client types and target markets. In my current role I lead at experience design across the spectrum of Customer Experience, Employee Experience and User Experience. I worked as an architect in my former life, which relates to my interest in systems design and finding connections between things.


The Systemic Design Association will send you quarterly updates on systemic design and activities in the SDA network. During the annual Relating Systems Thinking and Design (RSD) Symposium timeframe SDA will send brief updates related to RSD keynotes, papers, and workshops.

RSD11 event updates, program content, and proceedings are posted on